The question is why we are so caring about domain authority when there is already a Google Page Rank authority introduced and owned by most of the bloggers and publishers…..? The answer is simple and realistic because Google Page Rank is the measure of only few factors including do follow Quality backlinks while in domain authority there is more to say and concerned.
Before proceeding further let’s sees what is domain authority is..?
What is Domain Authority?
Domain authority is introduced by the Moz and according to them:
According to Moz, authority numbers are high level metrics that attempt to answer the question “How strong are this page’s/site’s links in terms of helping them rank for queries in Google.com?
it means if your blog has high Google PR,good numbers of backlinks,alexa rankings is around hundreds or even thousands then chances are there that it has good search rankings and hence domain authority too.
Factors affecting the Domain Authority (DA):
Although there are many things that may affect and increase domain authority, the important ones are listed below:
- Domain age and Domain popularity
- Domain Size including sub domains
- Domain History in terms of Spamming
- Alexa Traffic Rankings
- Google Page Rank
- Social Media Impact
- Number of inbound and outbound links
- Frequency of article submission
- Articles indexed
- Forum Participation
- Directory submission
and lot of more to list.
How to Check Domain Authority Of a website or blog:
There are a lot of ways can be used to check the domain authority, most of them can be found by searching “how to check domain authority”, but just for convenience Moz Firefox and Chrome adds on can be used. Others detailed website to use for this purpose are:opensite explorer and Moonsy
The ideal domain authority should be between 60-80, but if your blog has 36 or above than Google and other search engines will give importance to your blog and will surely increase your search rankings.
6 Tips to Increase Domain Authority:
SO start working to increase domain authority by following the tips given below.
1-Domain Age and its Popularity:
As by the title as old the domainas, gold it will be considered, so if your domain is registered more than 4 years ago then chances are there that domain authority will be high rather than the content published….so a new webmaster may purchase an old domain and refurnished it with quality content, make it popular and get listed in the race. So if you have old domain then you are already at plus if not then need not to worry and proceed further.
2-Frequence of Quality Content:
No doubt content is the king and writing quality content enriched with long tail keywords is the best sure to get listed and increase domain authority, for this frequency (schedule of posting) of quality content should be considered.
Backlinks are not only important to increase Google PR but also to increase domain authority, one link from high PR blog is far better than many links from PR 0 blogs, so try to increase backlinks but how…?
- Do guest Posting on high PR niche related blogs
- Do article submission in famous directories.
- Interlink your old posts
- Do blog commenting but avoid spamming
- Link diversity with unique blogs or websites
Read More: How to increase backlinks
4- Focus On Social Media Activities:
The recent updates in Google search algorithm consider social media as the major source to measure search rankings and hence domain authority. So the more bloggers actively involved in the social media activities the more chances are there to increase domain authority.
Start from today and involve in the activities/ discussion at the famous social media like Google Plus,Twitter,Facebook & Linkedin and have more reflection of your blog and hence domain.
5-Increase Alexa Rankings:
Alexa traffic rankings is the most efficient way used by most of the publishers to check the website or blog popularity, so having alexa rankings is less than hundreds or thousands is better to get good search rankings.
6-Increase Google Page Rank:
Too much is written to increase Google PR, but now it is the factor that may affect the domain authority, so focus to increase Google page rank.
It is your turn:
I know there is more to say, so contribute with your ideas and let the world focus to increase domain authority.