Backlinks, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top-level domain) from another web node.
Inbound links were originally important (before the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO).
The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the Page Rank of a webpage). Outside of SEO, the backlinks of a web page may be of significant personal, Ranking: cultural or semantic interest: they indicate who is paying attention to that page.
How Backlinks are important in the Search Ranking:
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.
Google’s description of their Page Rank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various search engine optimization techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like link baiting require quite a bit of planning and marketing to work. Some websites stumble upon “link baiting” naturally; the sites that are the first with a tidbit of ‘breaking news’ about a celebrity are good examples of that. When “linkbait” happens, many websites will link to the ‘baiting’ website because there is information there that is of extreme interest to a large number of people.
Several factors determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have a strong influence on the search engine rankings of the webpage granted the backlink.
A backlink represents a favorable ‘editorial vote’ for the receiving web page from another granting webpage. Another important factor is the anchor text of the backlink.
Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page.
Anchor text and web page content congruency are highly weighted in search engine results page (SERP) rankings of a web page concerning any given keyword query by a search engine user.
Methods to Get Backlinks:
Although there are many methods to get/generate backlinks for your site, some of them are listed below:
- articles writing or guest Posting on famous websites.
- by posting on the forum related to your website or blog.
- post links in blog comments.
- submit your articles on famous social sites like Facebook, myspace, twitter, etc.
- by making videos and images and post them on famous sites like youtube, Picasa, etc.
- by yahoo Question and Answers.
- submit your site/blog to famous directories like DMOZ.
- using Squidoo and Hubpages.
- by putting your info on yellow pages.
- by taking interviews of famous personalities and publish them on your blog/site.
- by making Profile.
Read Also: How Anchor Text Can Help In SEO
Important: It should also be noted that building too many backlinks over a short period can get a website’s ranking penalized, and in extreme cases, the website is de-indexed altogether. Anything above a couple of hundred a day is considered “dangerous”.
Hope you have liked the post about the importance of backlinks in search engine rankings and methods to get backlinks.