Everyone is going to promote their website and wants a large number of high-quality organic traffic. To get this, backlinks and anchor text are also considered a way of achieving a good ranking in search engines.
In this article, I will talk about the anchor text and its significance in SEO.
So, before proceeding further, let’s see first what anchor text is.
What is Anchor Text?
The anchor text, link label, or link text is visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, other services also apply the basic principles of their analysis. For instance, academic search engines may use the citation context to classify academic articles.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination.
It may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the technotrait homepage might take this form:
<a href = “https://www.technotrait.com">Technotrait</a>
The anchor text in this example is “Technotrait; the unwieldy URL https://www.technotrait.com displays on the web page as technotrait, contributing to clean, easy-to-read text.
Read Also: Why Backlinks are important
Anchor Text and SEO:
Anchor text is weighted (ranked) highly in search engine optimization(SEO) because the linked text is usually relevant to the landing page.
The objective of search engines is to provide highly relevant search results; this is where it helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to procure high results in search engine results pages.
Google’s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.
In the past, Google bombing was possible through anchor text manipulation; however, in January 2007, Google announced it had updated its algorithm to minimize the impact of Googlebombs.