The online retailer’s new Kindle Fire is nowhere near as glossy as Apple’s iPad. Nor does it boast the rich ecosystem of apps. Based on the new device’s appeal alone, I’d pick the iPad any day.
However, Amazon’s killer blow – the $300-plus gulf between the Kindle Fire and iPad’s price tags – means those are sacrifices that many would be more than happy to make.
A huge number of technophiles have already committed to the iPad, but for those a little less monied or slower off the mark, the Kindle Fire is cheap enough to become the de facto entry point to the tablet market.
Amazon is applying the same strategy in the e-reader market, cutting the price of its basic model to $79 to undercut Barnes & Noble’s Nook.
Amazon’s margins on the new devices are likely to be pretty thin but its decision to trade profits for a significant foothold in the tablet market is a canny one for the long-term health of the business.
Just as Apple ties its customers into an ecosystem of apps and iTunes, the Kindle Fire will act as an entry point for the retailer, drawing users to the rest of its products and persuading loyalists to buy more.
Amazon already sells more digital books than physical ones, and has an estimated 75pc share of the e-book market. The Kindle Fire gives the business a good chance of replicating this trend in other fields: owners will be unlikely to purchase digital copies of films or magazines from anywhere else.
The new devices also support Amazon’s less tangible assets – its cloud and consumer data. Once committed, users will be reluctant to deal with the hassle of moving content or linking other devices to the Amazon cloud.
The question to be asked is not whether the Kindle Fire will give the iPad a run for its money, so much as when it will launch over here.
Amazon Kindle Fire Features:
|Display||7″ multi-touch display with IPS (in-plane switching) technology and anti-reflective treatment, 1024 x 600 pixel resolution at 169 ppi, 16 million colors.|
|Size (in inches)||7.5″ x 4.7″ x 0.45″ (190 mm x 120 mm x 11.4 mm).|
|Weight||14.6 ounces (413 grams).|
|System Requirements||None, because it’s wireless and doesn’t require a computer.|
|On-device Storage||8GB internal. That’s enough for 80 apps, plus either 10 movies or 800 songs or 6,000 books.|
|Cloud Storage||Free cloud storage for all Amazon content|
|Battery Life||Up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off. Battery life will vary based on wireless usage, such as web browsing and downloading content.|
|Charge Time||Fully charges in approximately 4 hours via included U.S. power adapter. Also supports charging from your computer via USB.|
|Wi-Fi Connectivity||Supports public and private Wi-Fi networks or hotspots that use the 802.11b, 802.11g, 802.11n, or 802.1X standard with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks.|
|USB Port||USB 2.0 (micro-B connector)|
|Audio||3.5 mm stereo audio jack, top-mounted stereo speakers.|
|Content Formats Supported||Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8.|
|Documentation||Quick Start Guide(included in box); Kindle User’s Guide (pre-installed on device)|
|Included in the Box||Kindle Fire tablet, U.S. power adapter (supports 100-240V), and Quick Start Guide.|
PRICE:The price is only 199$,so that’s why it is economical.
Via:tradelibrary & news.cnet