Facebook is one of the strongest social networks with over 1 billion active monthly users. By establishing a strong presence on the site, you can drive a lot of traffic to your own website. Using SEO on your Facebook Fan page is a great way to get more exposure for it and to funnel traffic to your site.
You know search engine optimization is one of the best ways to drive organic traffic to your blog or website. You also know that social media marketing is a great way to get traffic for your blog or website.
However, you may see the two as separate strategies, and you may be overlooking the importance of using SEO on your social media. You may focus so much on driving traffic to your site that you overlook how driving traffic to your social media can also drive traffic to your site
Read Also: Get more views of your Facebook Fan Page
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How to SEO Your Facebook Fan Page:
Here are a few tips for how you can use SEO on your Facebook fan page:
Choose an Appropriate Title and Username:
You can use any title you want for your Facebook fan page — whether it is in use by another page or not. However, every username is unique. Both your page title and username can help tell search engines what your page is all about. Be sure to use keywords appropriately in both, whether that is your brand name or they are topic keywords.
Read Also: How to Unblock a Friend on Facebook
Choose the Right Category:
When you set up your Facebook fan page, you can select a category for your page. It is important to carefully select your category so you create the right search signals around your page. Choose the most appropriate category, and take care in selecting your subcategories. Choose the strongest matches according to the keywords you use on your site.
Fill in All Your Profile Details:
This Social media has provided many sections on your Facebook fan page that give you many opportunities to increase the SEO of your page. Make sure you fill in all of your profile details to take full advantage of these opportunities. Include your physical address (if you run a brick-and-mortar business), include your website URL, and include a full description under your about section. You’ll be able to include more keywords on your page and you can snag opportunities for enhancing your local search optimization.
Optimize Your Photos:
Photos are an often overlooked part of SEO. You can optimize your photos by tagging them with your page and writing captions and descriptions that use your keywords. Remember: Google can’t see what’s in the photos. If there are words on the photos, include them in the caption or description. The more photos you have, the more visibility you’ll create for your page, and the more keywords you use on those photos, the higher your visibility will be for those keywords.
When you are building links to your site, don’t forget to build links to your Facebook fan page. The more links your page has, the higher it will appear in search results. Get links from other social media profiles and get links from blogs, websites, press releases, article directories, and forums. The more quality links you have, the higher your page rank and your traffic will be.
Using SEO on your Facebook fan page will help you to improve your visibility for the page, which will help you improve your visibility for your brand. The more traffic you get to your fan page, the more traffic you will get your website. Don’t overlook your Facebook fan page and other social networks when you are implementing your SEO strategy.
What other strategies do you use to improve the SEO of your Facebook fan page? Share your tips for success in the comments!
|Author Bio: This is a Guest Post written by Chloe Trogden. She is a seasoned financial aid writer who covers specific opportunities such as nursing college grants, Her leisure activities include camping, swimming and playing her guitar.|
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