The term domain authority is widely used these days and most of the SEO experts emphasize the importance of domain authority and the tips to increase it.
The question is why we are so caring about domain authority?
The answer is simple and realistic because Google Page Rank is the measure of only a few factors including do follow Quality backlinks while in domain authority there is more to say and concern.
Before proceeding further let’s sees what is domain authority is..?
What is Domain Authority?
Moz has introduced the domain authority and according to them:
According to Moz, authority numbers are high-level metrics that attempt to answer the question “How strong are this page’s/site’s links in terms of helping them rank for queries in Google.com.
In other words, DA is the Search Rankings score of any page or website.
it means if your blog has high Google PR, good numbers of backlinks, Alexa rankings are around hundreds or even thousands then chances are there that it has good search rankings and hence domain authority too.
Factors affecting the Domain Authority (DA):
Although there are many things that may affect and increase domain authority, the important ones are here below:
- Domain age and Domain popularity
- Domain Size including subdomains
- Domain History in terms of Spamming
- Alexa Traffic Rankings
- Google Page Rank
- Social Media Impact
- Number of inbound and outbound links
- Frequency of article submission
- Articles indexed
- Forum Participation
- Directory submission
and a lot more to list.
How to Check Domain Authority Of a website or blog:
There are a lot of ways that can be used to check the domain authority, most of them can be found by searching “how to check domain authority”, but just for convenience Moz Firefox and Chrome adds on can be used. Others detailed websites to use for this purpose are open site explorer and Moonsy
The ideal domain authority should be between 60-80, but if your blog has 36 or above then Google and other search engines will give importance to your blog and will surely increase your search rankings.
6 Tips to Increase Domain Authority:
SO start working to increase domain authority by following the tips given below.
1-Domain Age and its Popularity:
The old domain is a symbol of trust.
So if your domain is registered more than 4 years ago then web domain authority might be will be high.
So a new webmaster may purchase an old domain and refurnished it with quality content, make it popular to rank higher. So if you have an old domain then you are already a plus if not then you need not worry and proceed further.
2-Frequence of Quality Content:
No doubt content is the king and writing quality content enriched with long-tail keywords is the best sure to get listed and increase domain authority, for this frequency (schedule of posting) of quality content should be considered.
Backlinks are not only important to increase Google PR but also to increase domain authority, one link from a high PR blog is far better than many links from PR 0 blogs, so try to increase backlinks but how…?
- Do guest posting on high PR niche related blogs
- Do article submission in famous directories.
- Interlink your old posts
- Do blog commenting but avoid spamming
- Link diversity with unique blogs or websites
Read More: How to increase backlinks
4- Focus On Social Media Activities:
The recent updates in the Google search algorithm consider social media as the major source to measure search rankings and domain authority.
So the more bloggers actively involved in the social media activities the more chances are there to increase domain authority.
Start from today and involve in the activities/ discussion at the famous social media like Google Plus, Twitter, Facebook & Linkedin and have more reflection of your blog and hence domain.
5-Increase Alexa Rankings:
Alexa traffic rankings are the most efficient way that most of the publishers are using to check the website’s popularity.
So having Alexa rankings is less than hundreds or thousands is better to get good search rankings.
6-Increase Google Page Rank:
Too much is written to increase Google PR, but now it is the factor that may affect the domain authority, so focus to increase Google page rank.
It is your turn:
I know there is more to say, so contribute with your ideas and let them increase domain authority.