For marketers looking for ways to successfully advertise on social media, there’s a plethora of information out there. But much of it is very lengthy, exceedingly complicated, and it just gets glossed over and not absorbed.
Information dealing with successful social media advertising doesn’t have to be wordy, confusing or boring. Below, you will read about some fantastic ways to do things correctly in your advertising. These five tips can be put into play right away and can help you to immediately transform your campaign.
Tips to Successfully Advertise using Social Media:
1: Make Sure Your Timing’s Right
Did you know that Wednesday at 3p.m. is the best time to post on Facebook, with Monday afternoon being the best time for Twitter? A lot of people think about posting on the weekends, but weekdays actually have much higher engagement rates. That’s universally though; personally, pay attention to your audience and understand which of your posts do the best and at what time you posted them. Your timing is everything when it comes to reaching News Feeds and getting responses.
2: Make Sure Your Market’s Right
Another issue to focus on with your content is your market. If you’re selling refurbished games for the PS platform, then you’re going to want to narrow your target slightly from just “gamers” or those looking for used and discounted games. You not only want to target the PlayStation market, but you want to target the exact console (1, 2, 3 or 4). Use this example with whatever you’re selling or offering; make sure you go after the exact niche that wants your product.
3: Make Sure Your Quality’s Right
Quality is something that cannot be oversold here. Unless you’re taking the time to create high-quality material, you’re not going to get much of a response. This goes for what you post, the ads you create, the conversations you have, and the materials you’re using to create promotions – even the prizes and incentives you’re offering. Your entire brand needs to scream “quality,” and you cannot let it lapse just because you’re pressed for time or too lazy to put in the extra effort.
4: Make Sure Your Content’s Right
Your content not only needs to be of a pristine quality, but it also needs to be thought out and targeted to a purpose. Let’s say that you’re looking for a post that’s going to attract a lot of engagement, be shared with multiple people, and perhaps even turn into an ad (like a Promoted Post on Facebook) eventually. What are you going to do to hit all these marks? Infographics are great for drawing engagement and keeping it, but more than anything you want to solve a problem for your niche. Product reviews and/or assessments, Q ‘n’ A posts, detailed posts about events, etc – this is the type of engaging content you should focus on.
5: Make Sure Your Ads are Right
Ads are going to cost you some money; there’s no way around that. The most important thing you can do is to find a third-party app that allows you to easily create ads, test them effectively, launch them easily, and monitor their progress. Sites like Facebook don’t have the tools available for you to do all that. You’ll need something extra. The added investment beforehand will save you money in the long run, while also helping you to earn more of it when your ads have a larger impact.
If you can stick to the five tips listed above, you will find that they’re encompassing categories which will help you advertise successfully across a broad range of social media. Hitting your correct target with high-quality, pertinent, engaging material, and subsequently tracking your results, will ultimately help you achieve the highest level of success in marketing.
Read Also: Why Social Media Monitoring is Essential
|Author Bio: Simon Campbell a writer from a Facebook ad campaign tool – Qwava,He loves to write different topics about social media and participates in some communities and forums.|
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