Blogging is becoming a profession as well as an option to share ideas and promote content. Many bloggers especially new ones are used to creating a blog and enriched it with quality and SEO friendly content….but it is not enough, because you can get organic traffic for your blog but without doing proper promotion, your techniques will be no longer fruitful. So that’s why we are here, to sum up, the effective tips for off page SEO.
Before proceeding let’s see first what is SEO?
SEO is simply Search Engine Optimization; Here a blogger simply build a website, add quality content and do some basic techniques for its high rankings in search engines like Google, Bing, Yahoo, Ask and others. The reason for that is more traffic and more sale or earnings.
Search Engine Optimization can be split up into two main categories:
On Page SEO and Off Page SEO.
On Page SEO is something that you can do on your website or blog including the selection of SEO friendly themes, adding Meta tags, write quality content, Description, etc…
Off Page SEO is referred to all such things that you can do off the page of your website or blog; these techniques will only promote your blog content and hence be a referral source of traffic.
We will discuss some basic and effective tips for off page SEO.
TOP 22 TIPS FOR EFFECTIVE OFF PAGE SEO:
According to Professional Bloggers and webmasters, it is the 20/80 rules applied in SEO, it means on page SEO carries 20% weightage than 80% weightage will be for off page SEO.
Here are the top 22 tips for effective off page SEO.
Blog commenting is one of the common and effective ways to get backlinks, traffic, and communication among other bloggers and internet marketers. There are a lot of do follow blogs that can be used for link building. The thing is the quality comment and not avoid spamming, Although most of the blogs and websites provide no-follow backlink still we can promote content and get the high traffic it will also fruitful for your content.
[ Read More: Killer tips to increase your blog comments ]
Guest posting is a traditional method of off page SEO. There are many blogs and websites that accept Guest Posting. All you need is make a list of High PR niche related websites, write some quality content and submit it, in return the webmaster will give one or two do-follow links, for high traffic and rankings.
It is one of the methods (if apply with good reasons) that is admired and loved by Google. It may not also affect by any Google Algorithm Update. Just promote your content and products on famous social bookmarking sites like Facebook, Twitter, Google Plus, Linked in and other ones. You can also share in Group discussion and share valuable words among other bloggers and webmasters.
There are lots of directories that accept articles on every topic. All you need is search from Google or other search engines about your required article directory and submit the article to get hundreds of visitors to your blog.
Directory submission is also a useful source to get traffic and increase rankings. Just search a list of famous directories like Demoz and Technorati and submit your basic blog or website info to it including your RSS Feed link, So that whenever you update your blog then the article will automatically be fetched by these directories and in the result, your blog traffic will increase.
check these Directory submission sites
6- Forum Marketing:
There are lots of SEO forums that can promote your content and blog link. Just select top SEO forums, put your blog and social links in the profile or signatures and start or participate in forums discussion. You can make your daily routine to do so and hence enrich you and your blog.
7-: Create a Community:
like forums, you can also create your blog forum or community. Just take your time and let people participate in the discussion. This will not only increase email list and traffic and give value to your blog but will also become a source of information and platform for others.
8-Search Engine Submission:
Search Engines will eventually find your website online, but this will take some time so it is necessary to manually submit your website or blog to famous search engines including Google, Yahoo, Bing, Lycos, Altavista. So that Search Engines might find your website and include it in their search results.
9- Link Exchange:
Link exchange is another effective tool for off page SEO, it will not only increase website popularity but will also increase your website rankings. But avoid Black hat SEO techniques and follow the link exchange with authority websites only.
one of the best and effective off page tip is blogging. Because it is one in which you write some unique and quality content, share experiences and mitigate blogging and users’ problems. You have a vast range of topics.
Just select anyone and shares your ideas, if you are a little unaware then you may hire writers or introduce Guest Posting.
Cross-linking is the off page SEO technique used to interlinks the content with your other pages, posts or articles. It is sometimes referred to as interlinking. It is necessary because the visitors will find your site more clearly, as a result, it will increase your website popularity as well as help to decrease the bounce rate of your website. But avoid exact match anchor text.
While writing some content you may code some lines of a website or simply use the copied content of other websites then it is necessary to give credit to that website by placing an outbound link, it is called link baiting. Also do it for others, if your content is worthy than people will do the same thing and It will help greatly because it will increase search engine visibility of your website.
13- Document Sharing:
if you have some valuable content in the form of e-book, business brochure or something other than do share it on the website like Google Docs, Slide share. When people find it they must follow your website or profile link and hence increase your website popularity.
Share your valuable picture, infographics on your website and as well as some other famous photo-sharing websites like Flicker, Picasa, Photo Bucket, Picli, etc. Do share it with your friends, hope so they must find it and may follow to increase traffic towards your website.
Check these Image Hosting Sites to share Photos.
Just like photo sharing you can also do video sharing. For this do share your productive videos, interviews, reviews on famous video sharing websites like Youtube, Dailymotion, Metacafe and many more.
It is also good to create a channel on these video sharing sites to promote the content.
Many people want to know the solution of their problems and queries, for this, you can visit some question/answers website like Yahoo Answers, Wiki answer, etc. Just participate, choose the related question, give proper answers and leave a link to your website to visitors.
You may have the plan to promote your website locally, so instead of go for global, and target it for local or some specific region, submit website links in local directories and have your targeted audience. Submit your website like Google Local, Yellow Pages, Yahoo local, etc.
Write business reviews of other websites or ask others or your friends to write about your website’s business reviews and submit it to websites like Rateitall, Stylefeeder, caboodle, etc.
19- Classifieds Submission:
There are many classified sites to submit your website introduction or some other website related content for free, just do it and repeat it after the interval of time. Find a website like Craigslist, kugli, Myspace, Vivastreet, etc.
check these Craigslist alternative sites also.
20- Press Release Sites:
This another effective way for off page SEO in which you simply find websites like openPR, PRleap and submit some business content on them. This will include your website on Google News.
21-Widget / Gadget Development:
22- Pay Per Click Advertising Campaign:
Pay Per Click Advertising Campaign is the final off page SEO technique that can be used to advertise your website on famous Pay Per Click advertisers like Google, Yahoo, Buysell ads and others. Simply you have to invest some money and buy traffic against your targeted keywords.
So You have gone through this (a little lengthy) article and found some good tips (hope so). Do share your ideas and comments.