Technotrait

Tag: SEO

  • On Page SEO Techniques to Improve Search Engine Rankings

    On Page SEO Techniques to Improve Search Engine Rankings

    On Page Seo is perhaps the most common technique used by many bloggers to improve their search engine rankings. Many of us have a lot of knowledge about it, but there are some bloggers and internet marketers who have only heard its name and may not have implemented it completely, or may not have enough knowledge of how to use it to bring their content to the top pages of search engines.

    Why do we need on-page SEO?

    Before talking about the topic under discussion, let’s see which two main factors can increase search engine rankings:

    What is SEO? SEO is search engine optimization. There are two types

    On-Page SEO and Off-Page SEO

    I have discussed in detail about off-page SEO techniques and Black Hat SEO Techniques to avoid in the previous article, and today I will only talk about on-page SEO factors.

    So why do we need on-page SEO…?

    Just think that you write an article around some targeted keyword, publish it, and wait to see on the first page of search engines….but fail….. You must think why it happened…?

    on page seo techniques

    Most of us think the way that described when we do SEO optimization of the blog post we follow some certain rules to make its rankings better, but search engines including Google will not consider is enough, but there are other off page factors to consider like social signals, Page Rank, Domain Authority, etc.

    Our target is to optimize our content so that it becomes search engine-friendly and can attract visitors easily. Also, as long as the algorithm changes the way Google sees and ranks the web pages is change, it is necessary to use a relevant targeted keyword for better rankings.

    Don’t miss finding free Duplicate Content Checker Tools online

    7 On-Page SEO Techniques to Improve Search Engine Rankings:

    Here is the list of 7 on-page SEO factors to increase content visibility.

    1-Blog Post Title:

    The most important and prime on-page SEO factor is the blog post title; writing SEO SEO-friendly title will not only increase its visibility but will also bring organic traffic to your blog. But it is necessary that while writing a blog post title

    • The targeted keyword should be used at the beginning of the blog post title
    • Make it sensible and create a catchy one
    • Do not repeat the keyword in the title
    • Keep its length no more than 65 characters

    Read More to Write SEO Friendly Blog Post Title

    2- Post-Permalink Structure:

    Permalink appears in the address bar. So, try to keep the address relevant and precise so that search engines can easily crawl it to rank it higher. Because this is purely for the search engines and most of the top search engines will consider it as an important part of a blog post,  also  keep in mind that while choosing a post permalink structure:

    • Use the targeted keyword in the beginning (just as in the case of the Post Title)
    • Do not use the stop words ( like special characters, numbers, at, to, etc)
    • Make it precise and search engine-friendly

    3-Heading Tags:

    Heading tags should be throughout the blog post to make it visible, both for the reader and the search engine.

    You may use H1 to H6 tags. Usually, the title is in the H1 tag, but use heading tags with care and try not to repeat them, because it may be considered black hat SEO.

    4-Keyword Density:

    The keyword density of the targeted keywords should be kept at no more than 2% because exceeding this may be considered keyword stuffing and may penalize your content since you are over-optimizing the content. So use it wisely, you can use the keyword in the first paragraph and the last paragraph, and make it italic, bold, and underlined.

    5-Meta Description and Meta Tags:

    Whenever we search something in Google then it consider two main things first are the Blog Post Title and the second one is the meta description, so try to write meta description precise and use relevant keyword along with the targeted keyword. Also, keep its length to 160 characters. For meta tags use relevant keywords from the blog post and use them as meta tags, but use only two to three and do not stuff it.

    [Tip: WordPress SEO by Yoast is a free plugin that helps a lot to optimize the content. ]

    6- Use Relevant Images:

    Someone said, “A picture paints a thousand words.”, Yes, it is true, adding images will not only make content clearer but will also make its rankings better. Use the targeted keyword in the name and Alt tag of the image. Since images may increase the loading time so try to optimize them or use some reliable CDN ( Content Delivery Network)

    7-Internal and External Linking:

    To engage the user and make visibility better, it is recommended to interlink the article with other interesting and relevant articles of your blog. Also, link the blog with other related and relevant websites.

    For this, try not to use exact match anchor text, because this may invite the Google Algorithm to hit your blog search rankings and traffic.

    I hope so, you have found some Best on-page SEO techniques to improve search engine rankings.

    Do comment with your feedback.

  • Does Facebook usage impact Google SEO?

    Does Facebook usage impact Google SEO?

    Can our Facebook activity really affect Google SEO? If we happen to like a web page it does not show up on our profile, that’s one important aspect of Google not having access to see we’ve Liked. It means Google is unable to tell when a certain authority has endorsed their opinion via a Like or not. What’s possible is that they can execute the “JavaScript” for the Like buttons on a specific page, but will not be able to tell who has “Liked” the page!For example a Like purchased from Alex looks just the same to Google as a Like from JC Penny on that post.

    facebook usage impact on google seo

    The bottom line is that Google can surely load the total number of “Likes” a page has been able to get, but it cannot evaluate the quality of those Likes, which makes the information ineffective.

    A share means more commitment by the individual doing the sharing;however, public Facebook pages and profiles can be easily crawled by Google!It comes as no surprise that a major social media network was able to block Google from crawling its pages for more than a month which annoyed Google.

    It was later stated by Google that their engineers were reluctant to use advanced systems for crawling those pages especially when the social network had previously restricted their access and there was possibility that they could do the same in future.

    Keeping it simple this is a summary of the conclusions we can draw from the topic:

    Firstly, Google does not use the” Like” data. They are unable to do it except for raw cumulative numbers where they can attach no value.If a Profile is on Public setting, Google is able to see who your friends are if it interests them. For that they’ll have to crawl the mobile version of ‘Facebook’ to do that.Google doesn’t index all shares that are on prominent profiles.

    This goes true for mega-stars!

    We can say Google’s way of indexing their posts is quite conflicting.From 85% posts 57% posts are indexed. If Google visits a site today it will then crawls and analyze the information of that site in a specific moment of time.

    The average length for a website that ranks among the first 10 results with any “keyword” on Google needs to have at least 2,000 words as you go higher on the search listings page, the more content is found for each website.

    Coming to the point Facebook does have some impact on Google SEO, but the key to “Search Engine Optimization” that impacts Facebook is to create such content that can be easily shareable.

    It has been discussed in earlier articles that highly viral, or shared and popular content creates what is called “web buzz” and Google does pay heed to such content and thus ranks your website accordingly.

    The bottom line here is to not to only focus on the content strategy or just the social strategy, but it’s about aligning content with the social media efforts.

    Author Bio:Nancy G. Ronnie is a freelance tech-writer and editor, based in New York. She likes to write for blogs and publications. Being a Master’s in English Literature from the State University of New York she is also an expert on creative writing.Nancy likes outdoor activities in her free time such as hiking, fishing and running.

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  • Top 22 Tips For Effective Off Page SEO

    Top 22 Tips For Effective Off Page SEO

    Blogging is becoming a profession as well as an option to share ideas and promote content. Many bloggers especially new ones are used to creating a blog and enriched it with quality and SEO friendly content….but it is not enough, because you can get organic traffic for your blog but without doing proper promotion, your techniques will be no longer fruitful. So that’s why we are here, to sum up, the effective tips for off page SEO.

    Before proceeding let’s see first what is SEO?

    SEO is simply Search Engine Optimization; Here a blogger simply build a website, add quality content and do some basic techniques for its high rankings in search engines like Google, Bing, Yahoo, Ask and others. The reason for that is more traffic and more sale or earnings.

    Search Engine Optimization can be split up into two main categories:

    On Page SEO and Off Page SEO.

    On Page SEO is something that you can do on your website or blog including the selection of SEO friendly themes, adding Meta tags, write quality content, Description, etc…

    Off Page SEO is referred to all such things that you can do off the page of your website or blog; these techniques will only promote your blog content and hence be a referral source of traffic.

    We will discuss some basic and effective tips for off page SEO.

    TOP 22 TIPS FOR EFFECTIVE OFF PAGE SEO:

    According to Professional Bloggers and webmasters, it is the 20/80 rules applied in SEO, it means on page SEO carries 20% weightage than 80% weightage will be for off page SEO.

    Here are the top 22 tips for effective off page SEO.

    Top 22 Off Page SEO tips

    1-Blog Commenting:

    Blog commenting is one of the common and effective ways to get backlinks, traffic, and communication among other bloggers and internet marketers. There are a lot of do follow blogs that can be used for link building. The thing is the quality comment and not avoid spamming, Although most of the blogs and websites provide no-follow backlink still we can promote content and get the high traffic it will also fruitful for your content.

    [ Read More: Killer tips to increase your blog comments ]

    2-Guest Posting:

    Guest posting is a traditional method of off page SEO. There are many blogs and websites that accept Guest Posting. All you need is make a list of High PR niche related websites, write some quality content and submit it, in return the webmaster will give one or two do-follow links, for high traffic and rankings.

    3-Social Bookmarking:

    It is one of the methods (if apply with good reasons) that is admired and loved by Google. It may not also affect by any Google Algorithm Update. Just promote your content and products on famous social bookmarking sites like Facebook, Twitter, Google Plus, Linked in and other ones. You can also share in Group discussion and share valuable words among other bloggers and webmasters.

    4-Article Submission:

    There are lots of directories that accept articles on every topic. All you need is search from Google or other search engines about your required article directory and submit the article to get hundreds of visitors to your blog.

    5-Directory Submission:

    Directory submission is also a useful source to get traffic and increase rankings. Just search a list of famous directories like Demoz and Technorati and submit your basic blog or website info to it including your RSS Feed link, So that whenever you update your blog then the article will automatically be fetched by these directories and in the result, your blog traffic will increase.

    check these Directory submission sites

    6- Forum Marketing:

    There are lots of SEO forums that can promote your content and blog link. Just select top SEO forums, put your blog and social links in the profile or signatures and start or participate in forums discussion. You can make your daily routine to do so and hence enrich you and your blog.

    7-: Create a Community:

    like forums, you can also create your blog forum or community. Just take your time and let people participate in the discussion. This will not only increase email list and traffic and give value to your blog but will also become a source of information and platform for others.

    8-Search Engine Submission:

    Search Engines will eventually find your website online, but this will take some time so it is necessary to manually submit your website or blog to famous search engines including Google, Yahoo, Bing, Lycos, Altavista. So that Search Engines might find your website and include it in their search results.

    9- Link Exchange:

    Link exchange is another effective tool for off page SEO, it will not only increase website popularity but will also increase your website rankings. But avoid Black hat SEO techniques and follow the link exchange with authority websites only.

    10-Blogging:

    one of the best and effective off page tip is blogging. Because it is one in which you write some unique and quality content, share experiences and mitigate blogging and users’ problems. You have a vast range of topics.

    Just select anyone and shares your ideas, if you are a little unaware then you may hire writers or introduce Guest Posting.

    11-Cross-Linking:

    Cross-linking is the off page SEO technique used to interlinks the content with your other pages, posts or articles. It is sometimes referred to as interlinking. It is necessary because the visitors will find your site more clearly, as a result, it will increase your website popularity as well as help to decrease the bounce rate of your website. But avoid exact match anchor text.

    12-Link Baiting:

    While writing some content you may code some lines of a website or simply use the copied content of other websites then it is necessary to give credit to that website by placing an outbound link, it is called link baiting. Also do it for others, if your content is worthy than people will do the same thing and It will help greatly because it will increase search engine visibility of your website.

    13- Document Sharing:

    if you have some valuable content in the form of e-book, business brochure or something other than do share it on the website like Google Docs, Slide share. When people find it they must follow your website or profile link and hence increase your website popularity.

    14-Photo Sharing:

    Share your valuable picture, infographics on your website and as well as some other famous photo-sharing websites like Flicker, Picasa, Photo Bucket, Picli, etc. Do share it with your friends, hope so they must find it and may follow to increase traffic towards your website.

    Check these Image Hosting Sites to share Photos.

    15-Video Sharing:

    Just like photo sharing you can also do video sharing. For this do share your productive videos, interviews, reviews on famous video sharing websites like Youtube, Dailymotion, Metacafe and many more.

    It is also good to create a channel on these video sharing sites to promote the content.

    16-Answer Questions:

    Many people want to know the solution of their problems and queries, for this, you can visit some question/answers website like Yahoo Answers, Wiki answer, etc. Just participate, choose the related question, give proper answers and leave a link to your website to visitors.

    17-Local Listings:

    You may have the plan to promote your website locally, so instead of go for global, and target it for local or some specific region, submit website links in local directories and have your targeted audience. Submit your website like Google Local, Yellow Pages, Yahoo local, etc.

    18-Business Reviews:

    Write business reviews of other websites or ask others or your friends to write about your website’s business reviews and submit it to websites like Rateitall, Stylefeeder, caboodle, etc.

    19- Classifieds Submission:

    There are many classified sites to submit your website introduction or some other website related content for free, just do it and repeat it after the interval of time. Find a website like Craigslist, kugli, Myspace, Vivastreet, etc.

    check these Craigslist alternative sites also.

    20- Press Release Sites:

    This another effective way for off page SEO in which you simply find websites like openPR, PRleap and submit some business content on them. This will include your website on Google News.

    21-Widget / Gadget Development:

    If you have handsome command on PHP, Javascript or other languages then do develop some useful widgets or Gadgets, especially if you are using WordPress CMS then do develop some WordPress themes or WordPress Plugins, share it with your friends and some famous social media websites like Facebook, Twitter, etc,

    22- Pay Per Click Advertising Campaign:

    Pay Per Click Advertising Campaign is the final off page SEO technique that can be used to advertise your website on famous Pay Per Click advertisers like Google, Yahoo, Buysell ads and others. Simply you have to invest some money and buy traffic against your targeted keywords.

    So You have gone through this (a little lengthy) article and found some good tips (hope so). Do share your ideas and comments.

  • How to Make Your RSS Feeds Helpful For Your SEO Strategy

    How to Make Your RSS Feeds Helpful For Your SEO Strategy

    RSS feeds are the best communication medium to the blog readers and it gives significant traffic around the internet. This RSS feeds should have a broad unique theme with eye-catchy titles and content. Optimizing your website according to the RSS feeds structure and well maintaining on them will make your website or blog more exposure to a large number of people.

    How to Make Your RSS Feeds Helpful For Your SEO Strategy:

    The following SEO strategies will be helpful to make RSS Feeds more effective.

    Channel Title:

    Channel title is a more precious part of RSS feed, make rss feeds helpful for seo strategyso it should be in the format of keyword rich and contain some general theme about RSS feed. The channel title shouldn’t have any HTML and it needs to look so natural. Your title is the first entry point to your blog, so it could be attractive to the casual browsers. Most RSS feed directories use the information contains in the title and description of the feed. Also, you need to categorize your blog in the right niche.

    Channel description:

    Your description should contain related keywords and phrases of your niche because it is the place where you can expand your blog in the broad theme. Your description should be written for people and not for search engine spiders.

    Title of RSS Feed Item:

    Your titles must be in the range of 50-75 characters with spaces. The title should not contain any HTML, to increase the compatibility and readability to newsreaders. It is nothing more than looks like a headline of the feed. Most effective titles will get more exposure to their readers.

    RSS optimization:

    Optimize all your web feed for search engines. The content in the feeds will grab your reader’s attention and makes them clickable or get out of your site. Grammar and punctuation are one of the key factors in RSS feed.

    The number of Feed Items:

    Routinely check your RSS feed content that can load very quickly and archive the old contents from your feed. If you are using third-party feeds then don’t forget that most of the feeds won’t display fully or taking too large time to respond.

    URL of your RSS feed:

    Your URL should contain a keyword that denotes your post and use hyphens to separate keywords instead of using underscore.

    Image Adding:

    Try to add an image in your RSS feed to enhance more visibility and appearance to your newsreader. The image must be in 144 x 400 large. Most of the RSS readers display the feed image above the content, so its a great way to get more exposure to your brand visibility.

    Author Bio: Elina Jones is a full-time content writer who loves to write an article for famous blogs and websites. She is working in Chennai Webs – SEO Company in Chennai as a digital marketing analyst come content writer.

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  • Google Panda 4 update and Payday Loan 2 are rolling out to hit SEO

    Google Panda 4 update and Payday Loan 2 are rolling out to hit SEO

    Google always try to improve the search results of those websites that are not involved in any kind of black hat seo or some other unethical way to improve SERP. In lieu of that a few days back Matt Cutts announced in Twitter about the new update in Google Algorithm named by Google Panda 4 update along with Payday Loan 2.Google Panda 4 update

    According to the spokesman Google Panda 4 update is for websites having low quality, thin, poor, or duplicate content, while Payday Loan 2 is for such that are using some kind of “methods to rank their keywords or rankings higher in the search results”.

    Google Matt Cutts also confirmed that the Google Panda 4  update mainly hits ~7.5% of all common English queries that were mainly used by most of the web spammers. It was also noticed that the queries were also adopted by some famous websites and are badly affected by the Google Algorithm. It has also provided us with the way that Google will follow in its next updates.

    Read Also: Will Google Hummingbird update search algorithm affect your seo ?

    How Google Panda 4 Update affect websites?

    According to the search results from Google, some of the major names have been affected badly by this Google algorithm. So here are the names of some of the biggest losers:

    • ask.com – 50%
    • ebay.com – 33%
    • biography.com – 33%
    • retailmenot.com – 33%
    • starpulse.com – 50%
    • history.com – 33%
    • isitdownrightnow.com – 50%
    • aceshowbiz.com – 75%
    • examiner.com – 50%
    • yellowpages.com  – 20%

    While some of the big names have also improved their rankings,  named as:

    1. glassdoor.com  + 100%
    2. emedicinehealth.com  + 500 %
    3. medterms.com  + 500 %
    4. yourdictionary.com  + 50%
    5. shopstyle.com  + 250%
    6. zimbio.com  + 500%
    7. myrecipes.com  + 250%
    8. couponcabin.com +  250%
    9. buzzfeed.com  + 25%
    10. consumeraffairs.com  + 100%

    From the update, it can be concluded that this update mainly focuses on the content area of any website. Also, some of the big brands like ebay lost their organic traffic and some other got improved up  to 500%.

    It may also concluded that the update will be continue to some days or later so effect can be different or may more intensive. The Google Panda update is also seemed to soft heart both for the website already punished by Panda and for the small business.

    What should to do next after the Google Panda Update Algorithm?

    The only way to check whether your website is affected by this Google Panda and Payday Loan 2 update is the Google Analytics results. The intensity of the drop in organic traffic will show you how much the website is affected.

    To check the Google Payday Loan 2 effect is just to see whether some of the pages (or even the complete website) are de-indexed or not.

    Although Google Panda update recovery was discussed many times, there are some more things to learn from the above list of top losers and winners so that you may not be penalized next time.

    • Delete duplicate, thin, or poor-quality content.
    • Try to rewrite the poor-quality content to make it search engine-friendly.
    • Reduce the number of Anchor texts on the main page.
    • Try to make the blog design easier to navigate and user-friendly.
    • Try to avoid the use of negative keywords to improve search rankings.
    • Reduce the number of ads (especially Paid or Sponsored, or Link Exchange)
    • Reduce the number of internal links from the content and on the main page.

    Apart from the above, I know there is more to say, so let’s see what Google will do next to punish low-quality websites and improve the search results of others.

  • Top Free SEO Tools For Website Optimization

    Top Free SEO Tools For Website Optimization

    Website Optimization is an important factor for improving search engine optimization of any website, it is also important for the survival of any website, it is just like supplying oxygen for website living…Most of the webmasters just ignore it or take it secondarily, while others take it seriously up to some extent…

    Website optimization will not only improve search engine rankings but will also make your website user-friendly and popular among your readers, and force them to stay and visit your website again.top free seo tools website optimization

    When we go through some lines in Google Search, there are several paid and free SEO tools available, but we will discuss here the free tools that are free and are important for website optimization.

    Before proceeding, let’s see first why website optimization is important….?

    Importance of Website Optimization:

    Just think that you have a very good web hosting company, the best eye-catching theme, and well-written content, but still, you have few organic visitors. It means there is be need for website optimization. Beyond Google Panda and Penguin updates and hummingbird, there must be some factors that your blog needs so that it may get handsome visitors, and alternatively, your SERP’s may increase.

    What will you get from these free SEO tools?

    • Loading time (in different Browsers and at different connection speeds) and hints to reduce blog loading time.
    • Header info including meta tags, server response time, and other info regarding the header.
    • Internal and external links.
    • W3C CSS validation
    • Google Rich Snippet tool.
    • Image SEO tool
    • Search Engine Rankings
    • Google Page Rank
    • Duplicate content issue
    • Similar sites to improve keyword rankings
    • Traffic Ranks
    • Google Page authority and Domain authority.
    • Moz Rank

    Top Free SEO Tools For Website Optimization:

    Here are the top 10 free SEO tools that are necessary for website optimization.

    1– URL Valet:

    This is the most informative and SEO friendly online tool in which you have the option to know everything about your header file as well as your competitors. By visiting this, you can

    url valet web optimizer

    • Check your header file to see all meta tags as well as other info present in the header.
    • Check the loading time of your website or blog at different speeds and for different browsers, so that you can compare the performance and hence improve its loading time by targeting to specific audience or country.
    • Validate the CSS and HTML code errors present in the theme or due to any plugin, and also ways to mitigate the issues.
    • Check all your internal and external links for free (in some of the online tools, this feature is paid), also the link status, i.e, whether the link is live or not, hence will give a chance for website optimization.
    • Google Rich Snippet.

    2-Moonsy:

    This is one of the simple websites with full of free online SEO tools. After having a look, you will be able to know about:

    moonsy Online website optimizer

    • Traffic Ranks in different directories, including Alexa, Dmoz, Compete, and  Yahoo. So you can decide in which directory your blog is listed or not.
    • To check the Page Rank and Domain Rank, which an important factors of Moz online tools, you can also compare with your competitors, and see the difference.
    • Can check your keyword position in the search rankings.
    • I can learn about the expired domains.

    3– Image SEO Tool:

    With this simple online tool, put your image URL and see whether it has alt attributes, dimensions, name, and alerts given to know all about the image.

    4- Copyscape:

    Copyscape is a free plagiarism checker tool. Simply enter the URL of your content (post link) and check whether it has been copied by another webmaster, so it will detect the duplicate content. You can also check the content to verify its originality.

    So these are some of the free SEO tools for website optimization, I know there are more to say. But hope so this info will help greatly to increase your search engine visibility and hence website optimization.

  • Top 20 Free ways to increase blog traffic

    Top 20 Free ways to increase blog traffic

    Creating SEO SEO-friendly blog and then trying to increase blog traffic is the primary objective of every blogger. So many ways are being used for this, but as we know by the passage of time, and especially after the Google search algorithm, there is more need to know the ways to increase blog traffic. So that the blog may not be penalized and can also rank well in Google Search Results.

    The topic of today consists of a list of such ways, although some of them are traditional, but carry equal importance. Also, some of them are not increase blog trafficused just like link exchange, which means someone puts your link on their site and you put their site link on your site…. Such a thing may get negative results on the search rankings and may be considered as black hat SEO, so try to avoid these ones.

    I will no longer take a distance between you and the list, so here are the ways to increase blog traffic, have a look at them.

    Top 20 free ways to increase blog traffic:

    1. Use professionally designed themes to attract visitors.
    2. writing SEO optimized content using long-tail keywords.
    3. Keeping the content update with a regular frequency and try to publish it at different hours and days.
    4. writing content by keeping in view the audience or the visitors, not only for the bots and spiders.
    5. Try to add content-related images, videos, infographics, and share them, especially on Facebook and Pinterest.
    6. Submit your blog to famous search engines and update your XML site map whenever you post new content or update the blog.
    7. Socialize the blog content on social media sites, like Facebook, Google Plus, Twitter, etc, and participate in the groups.
    8. Participate in the discussion in Top SEO forums and try to be as much as possible.
    9. Submit your blog and blog content to famous blog directories like Technorati.
    10. Guest Posting at high PR niche-related websites as much as you can.
    11. Try to interview famous bloggers and publish them on your blog.
    12. Submit articles to famous and top directories.
    13. Use the power of blog commenting and try to comment on niche-related and do-follow blogs, especially with CommentLuv blogs.
    14. Take advantage of Google Webmaster Tools and Google Analytics, and focus on the traffic variations and keyword rankings.
    15. Rewrite old blog posts and make them SEO friendly.
    16. Participate in the question-and-answer sites like Yahoo Answers, Answers.com, StackExchange, etc, and try to answer.
    17. Enable RSS subscription form and make it prominent on your blog.
    18. Conduct competitions and Giveaways to attract more and more visitors.
    19. Create an e-book and let the visitors take advantage for free.
    20. Uncover the links of your fellow and competent blogger and try free services like Open Site Explorer.

    I know there is more to say about traffic, and many ways to increase blog traffic can be found, so it is up to you now and share your thoughts with other readers as much as you can.